In 1988 my father, Kent Parke, founded the Parke Diamond Company. His philosophy was simple, "A better diamond for the best price". His idea was to strip away all of the typical nonsense that accompanies the traditional jewelry store. Get rid of the incidentals that the customer ends up paying for: The high rent location, The expensive decor, and the high pressure salesperson. Instead, offer the customer true value, high quality diamonds and jewelry, fantastic customer service, an unbeatable warranty, and most of all the lowest price. Our philosophy has remained the same. I truly believe that we offer the best value you'll find anywhere. It is an honor and a pleasure for our family to serve yours.